it’s time: introducing, So Provincial. my new lifestyle shop.

Overalls Jumpsuit: So Provincial. Tissue Turtleneck. Hat. Shoes.

Today is small business Saturday, which seems a fitting time to announce a new project I’ve been hinting about for the past several weeks both here and over on my instastories.

I know a lot of you have been reading and following along with me for a long time, so many of you know that I had my own clothing line at one time.  Three years ago, I decided to hang up my design scissors and take a break.  I wanted to spend more time with my family, and enjoy the years while Ava was little and at home with me, knowing that they are so fast and fleeting.

 I always knew I would pick it back up again, once she went to kindergarten, I just didn’t know exactly what “it” would look like this time.  I knew my style and desires were evolving and I knew that I wanted my new brand to represent that evolution.

And so today, I am so happy to introduce you all to my new lifestyle brand, So Provincial.

 For now we carry lovely unique pieces carefully curated for your closet.  Tops, sweaters, dresses, and jumpsuits: the things I want to wear all day, everyday to feel lovely in.  Soon we will be adding pieces for your home and lifestyle as well as an all new line designed by me.  I have loved the process of creating something new, and I am so excited to share it with you today.

Here is a little more about So Provincial: