the unexpected red theory.

If your social media algorithms are more design centered like mine, and you’ve been on TikTok, instagram, or even Facebook in the last 10 months, chances are you’ve at least heard of “The Unexpected Red Theory.” But just in case you haven’t trained the platforms to send you all the juicy design content, let’s do a deep dive this morning, shall we?

First off, what the heck is “The unexpected red theory?”

It’s a design concept that suggests adding a small amount of red to a room can improve its style and overall design. In other words, that sartorial pop of red you’ve been using to make your outfits really come together can have the same effect on your spaces. Adding a little bit of red in places where it doesn’t necessarily match with other colors or styles makes the room feel alive and more stylish.

I have to admit, when I first heard the theory I was intrigued but skeptical. I’ve actually shied away from red quite a bit for the last several years, both in my home and closet. But then started noticing that all the spaces I loved most, and deemed worthy of my “saved” folder had one thing in common: they all had at least a pop of red. It didn’t matter the shade, it could be a bright crimson, an earthy red, or a terracotta; the spaces I loved most all had incorporated the color.

How and why “The Unexpected red theory” works:

The gist of the theory is that red can add interest, enhance the existing color scheme, and make a room look more complete. The more unexpected the red, the better. We know that red is a powerful color that can be emotive and sentimental. That’s why you see it in so many countries’ flags, and why it’s so prevalent in advertising. Red balances cooler tones by bringing warmth, and adds visual stimulation to flatter spaces. It even makes food look more delicious. Big or small, adding red to a space makes an impact.

How to incorporate “The Unexpected Red theory” in your home:

So now that we know what red can do for a space, how the heck do you incorporate it into your home? If you’re just beginning to dip a toe into the color, try starting small, with a lampshade, a throw blanket, a piece of art, or a throw pillow. I especially love when I see unexpected red done with wallpaper. If you’re ready to go a bit bigger and bolder, try painting cabinets or paneling in a great red tone. If you’ve found the color to be overstimulating, keep the scale small or the tone more muted and earthy.

There are so many ways to incorporate a pop of red into your home, and I guarantee it’s going to add a little je ne sais quoi to the space.